Tim Read, from 5 Fingers Creative, is considering getting rid of his current business name, and going with his own name instead. On the Creative Freelancer Conference LinkedIn Group, he posed this question:
I’m thinking of dropping my company name and marketing through my name instead. Pros and Cons of using your own name in marketing?
Tim is getting quite a lot of responses – on both sides of the issue. Here are a few:
Kirk Roberts says: “I decided on using my own name because I knew my plan did not include hiring staff or partnering full-time (and still doesn’t): I *am* the business. I can simply answer the phone, ‘Hello, this is Kirk.’ My unofficial business title is The Kirk at Kirk Roberts Design. When prompted, I tell people I work at Kirk Roberts Design. I *want* people to know it’s just me, no need to hide behind a company name that feels a little, well, less than representative of the true state of things. That, and everything Neil wrote above in his last sentence: warmer, more personable, less sales-ey.”
Tad Dobbs of Creative Squall says: “I played with using my own name, however when I looked at my business plan it made more sense to not use my name. I plan to hire employees, build equity in my company and eventually sell it when I’m ready to retire. Having my name attached to the company would only hinder these long-term goals. I’ve worked with a few design firms that had a person’s name as the firm name, and it devalued the other employees that were on staff in most cases. Often, many of the partners weren’t involved in the creative side of the business, but many long-term clients refused to work with anyone but the partners despite the fact that the partners continually praised how great the rest of the team was to the client.”
What do you think? Join the conversation (and the LinkedIn Group) here.