3 Soft-Sell Strategies to Define Your Social Media Presence

When passion is your guide and the web is your sketchbook, you can find more than creative inspiration. If you’re lucky, you’ll find some great clients, too. In the September 2011 Issue of HOW, you’ll read about designers whose self-driven creative explorations online have catapulted into self-promotion success stories (Read “The Accidental Promotor”).

Do You want to get noticed? Check out these tips from the article. The art of social media is somewhat free-form when it comes to personal and professional visibility, but there are some rules of engagement. Here are three biggies:

Don’t be a tool
Remember that the same rules of “synergy” that can quickly send your good work into the viral stratosphere also apply to bad behavior. Slander one of your peers, shortchange a client, or fail to give credit where credit is due, and the word will spread quickly.

To thine own self be true
Posting online is a little different than meeting someone face-to-face, but the online community can still spot a poser pretty quickly.  So don’t try to be something you’re not. Speak your own dialect, celebrate your strengths and be honest about what you don’t know.

Be patient and have fun
Rather than treating every online post like a direct-response ad (the success or failure of which is instantly quantified by the amount of client work it generates), think of it more as personal branding. Put stuff out there that you like, including work by other designers you admire. Invite others to collaborate with you, or at least provide feedback. Over time, your posts will begin to paint a clear portrait of you, giving prospective clients a pretty good idea of what you’re all about.


Resources to Master Social Media

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