Start Your 2012 Marketing Plan This Week

My new online course through HOW Design University is just getting started and registration is open through this week.

So if you need to get your marketing plan under way for 2012 before the holidays set in, join me and this small group to learn the most effective online marketing tools for creative professionals. It’s open to designers (freelancers and small firms), copywriters, illustrators and photographers. Here are the details:

Developing a Successful Online Marketing Plan
It’s an 8-week course with 4 lessons, all designed to teach you how to market your business completely online. It’s done at your own pace, with a 1-hour interactive session for each of 4 lessons, with lots of personalized attention. Here’s my lesson plan:

LESSON 1: Focusing on Your Ideal Target Market
LESSON 2: Building (or Refining) a Marketing-Smart Website
LESSON 3: Using LinkedIn to Find and Reach New Clients
LESSON 4: Building Trust with Clients and Prospects through E-mail

With my guidance along the way, you’ll learn how to identify your best prospects — and they can be anywhere in the world — and find out where they spend time online, refine your website to effectively drum up new business, use LinkedIn to find new clients, and then use e-mail to strategically stay at the top of your clients’ and prospects’ minds.

Space is limited for this pilot program. Details and registration here.

Any questions?