The 50-word Marketing Plan for Freelancers

It’s easy to complicate your marketing with too many marketing tools. But if you want a full pipeline all year long, simplify instead.

David Baker of ReCourses (who will be speaking at CFC 2012 in Boston this June) recently tweeted, “Marketing plans should be 1 page long, each: short- and long-term activities. If done right, ALL are fun…w/o cold-calling.”

I can do it less than 100 words.  Here’s your marketing plan for 2012.

Choose 3-5 marketing tools (and no more) and do them diligently and persistently. The ones recommended by Marketing Mentor in the 2012 Marketing Plan Bundle are networking (in person and on LinkedIn), an optimized “marketing-smart” web site, and high quality content that you disseminate through email marketing, speaking and writing.

For more guidance, get the 2012 Marketing Plan Bundle. Not sure if you’re beginner or advanced? Read this.

Or take the new online course, Developing a Successful Online Marketing Plan (I’m teaching it through HOW Design University). The next one starts January 16th. There are 21 spots left!

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