If you’re trying to learn how to write a graphic design proposal, this post will help. (You can also take my online course — offered multiples times throughout the year.)
Because I’m convinced that the key technique to writing a graphic design proposal that gets you the job (this goes for a web design proposal or RFP response too for that matter) — especially the big ones — is this:
Devote as many pages of your design proposal to the client – your understanding of their needs and your recommendations for them – as you do to yourself and your qualifications.
In developing the Designer’s Proposal Bundle I read a lot of graphic design proposals and I was amazed at how many of the proposals were all about the designers and not so much about the project at hand.
If you’re working on a graphic design proposal template…
25 per cent of the proposal document should be devoted to persuasively written and completely customized text about your client’s project in the following areas:
- Project Goals. This is where you essentially regurgitate what you’ve heard the client say and/or what you’ve been able to dig up about them online, or know from your experience with them. This shows how much time you’ve invested and how well you’ve listened.
- Project Recommendations. Since doing spec work is off limits, it helps to share your ideas and recommendations verbally, so the prospect knows you’ve given it some thought and have ideas at the ready.
- The Process. A client who doesn’t know you has no idea what they’re buying. Go into detail about how you work as it relates to the project. Unless you describe the process, explaining how and why you do what you do, they can’t imagine it, can’t justify it, can’t value it and therefore can’t pay you what you want for it.
And if you are looking for sample proposals (or 11 of them!) check out the Designer’s Proposal Bundle in MyDesignShop.com