That’s another suggestion I made in last week’s peptalk/webinar, The Only Marketing Tools You Need for 2012, (see what people tweeted with #mktgpeptalk).
So you don’t get overwhelmed and so you are less likely to get in your own way, I am simplifying all of my marketing recommendations. (That’s what’s new in this year’s Creative Professional’s Marketing Plan + Calendar Bundle.)
So I suggested that creative professionals who haven’t done any marketing (to speak of) start with what I called the “Beginner Plan.” I proposed two versions:
- Beginner Online Plan: emphasizes online marketing tools if you’re looking for clients anywhere. (This is the one I teach online through the new HOW U, with new sessions starting this week and Feb 6.).
- Beginner Local Plan: if you’re looking for clients nearby, especially small business owners.
They both have essentially the same 3 (count ’em!) tools and no more!
- Networking (online and/or in person)
- Marketing-Smart Web site
- Email marketing
This will fill your pipeline, if you do it! (If you need help figuring out how to use them, take my online course, Developing a Successful Online Marketing Plan.)
What do you think? Simple enough for you?