This is marketing too….

A couple of my worlds collided this weekend.

On Saturday, I went to a micro-conference put on by the DIY Business Association to learn about funding a creative business.  (It was held at Loosecubes, which helps people like you find places to work.)

One panel of speakers featured 3 different types of funders talking about what it takes to get funded:

  • Accion USA a microlending non profit
  • Pipeline Fellowship, an organization that trains women to become angel investors in woman-led for-profit social ventures
  • Indiegogo.com, a crowdfunding site or “international funding platform”

You might remember Indiegogo from last week’s post about The Communicatrix’s 50-for-50 campaign to raise $50K by her birthday (tomorrow!) for her favorite cause, WriteGirl. (Her one-liner is, “Help an old broad help some amazing girls write.” And she’s already raised more than $57,000 and will be shaving her head in front of hundreds of people tomorrow night but you are still welcome to give, of course.)

Slava, one of the co-founders of Indiegogo.com shared some very useful tips and statistics about the qualities and elements of a successful “crowdfunding” campaign. In essence, they have what he called the magic “gogogactor” and the list basically describes what Colleen has been doing for the past 2 months. No wonder she exceeded her goal.

But what’s most interesting (to me) about all of this is that it is a form of marketing. In fact, I wouldn’t be surprised if this turns into a new business for Colleen, sharing what she’s learned. She’s already generously offered to pass it along (just sign up for her blog or newsletter) as soon as she gets a chance to write it down in an organized way.

Though we’ve had lots of heated debate here about “crowdsourcing,” this crowdfunding thing is a bit different. It may not be for everyone but it’s working for some and may be worth checking out!

What do you think? Anyone else have experience with it?

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