I’ve gotten loads of questions lately about how to make effective presentations. And it seems we are more and more required to turn our talents into talks. (In fact, speaking to groups is one of the marketing tools in the Advanced version of the Marketing Mentor eCalendar.)
Here are three ideas to keep in mind:
1. Your slides (and your work) do not always speak for themselves. You must do the speaking. Find language that is fun to say and engages action from your audience. What do you want Them to do with what you are presenting (or sharing)?
- Don’t put all of your talking points verbatim on a slide.
- Avoid full sentences at all costs. I consider paragraphs on a slide a punishable offense.
- Keep it to 6-10 words per slide and if you can talk through a point with a full-screen photo, even better.
2. All roads lead to YOU: think about your slides as an accessory, not the whole. They don’t need to stand alone. You are an integral part of your message, so lead our focus to you. Step away from the podium.
3. Use the audience: celebrate our different learning styles and promote engagement by communicating your messages in multiple ways. Use visuals, verbal explanations and participatory exercises (even calling out yes/no to a question you ask is a great place to start) to make your points.
Here are some of my favorite inspirational resources for visual storytelling and presentation skills:
What questions do you have about presentations or turning your talents into talks? I’d love to hear from you in the comments!
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