What does it take to get referrals?

Ilise BenunIf you’ve been reading me for a while, you probably know how I feel about referrals.

I don’t think there’s anything wrong with them — I do love the ones that come my way when a happy client mentions me to someone who is ready to get serious about finding good clients.

But too many people rely on referrals and then find themselves stuck when the proverbial phone doesn’t ring.

You can’t count on referrals to build a business because you have so little control over who gets referred and when. And because word-of-mouth is one of those mysteriously vague concepts.

But over on the new Parse blog, Marcia Hoeck has clearly articulated the underpinnings of successful word-of-mouth. Read it here and see what you think….

BTW: If you want to get a jump start on your marketing for 2011, sign up for the free webcast I’m giving on November 1: Start NOW: Your 2011 Marketing Plan. (And even if you can’t listen live, you’ll get the recorded version.)