What is web-only marketing?

Can I achieve my business plan goals with a web-only marketing effort?

I answered this question today on a podcast for Agency Access that will be released soon (so watch this space).

I said I thought it was possible (although not ideal) and in fact I know several people who work nationally and internationally because they’ve done all online marketing and have never met most of their clients in person.

But then I started wondering: what exactly is “web-only” marketing?

Is it never meeting them in person?

Is it never talking to your client on the phone?

What do you think?

Once we’ve defined it, then we’ll be ready to talk about whether (and how) it works.