Monogrammed stationery. Rolodexes filled with business cards. The Sunday want ads. These, like many job search tools, have given way to more modern must-haves. While the fundamental task of reaching out to potential employers and making a positive impression hasn’t changed, the tools are different. Job-seekers who have a thorough understanding of how to best promote themselves in today’s competitive environment have an edge.
Following are the “ins” and “outs” of the job-hunting scene today:
| OUT | IN |
| Overly detailed résumés | Streamlined resumes that list relevant accomplishments |
| An “objective” statement on resumes | A “summary of qualifications” that highlights applicable skills |
| Blanketing local employers with your résumé and cover letters addressed “To whom it may concern” | Researching prospective employers and applying to companies where your skills and interests match their needs |
| Stilted language in application materials (e.g., “Please find my résumé attached in response to the job posting …”) | More natural prose that provides a sense of your personality (e.g., “When I learned about the position, I was excited by the …”) |
| “Canned” responses to interview questions (e.g., “My weakness is that I work too hard …”) | Authentic responses that provide insight into your thought processes and how you can contribute to the company |
| A set reference list | A customized reference list for each opportunity |
| Networking occasionally | Networking constantly using tools such as LinkedIn, Facebook and Twitter, as well as in person |
| Using unusual résumé formats to hide employment gaps | Filling potential gaps through freelance or volunteer work |
| A narrow focus in your job search | A broad view of how your skills might be useful in various roles |
| Ending the interview by asking when they’ll be contacting you | Ending the interview by asking for the job on a trial basis |
| Post-interview thank-you notes that tell the interviewer how much you want the job | Post-interview thank-you notes that provide more insight into why you are the best person for the job |
| Check out The Designer’s Guide to Business and Careers for more real-world job advice. |
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