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Here’s some good news for creative professionals on the job market: More than one in five (21 percent) advertising and marketing executives recently surveyed by The Creative Group said they plan to expand their teams in the second half of 2015. That’s a nine-point increase from 12 months ago.
Employment opportunities are out there for candidates with the right mix of experience and skills. Here are the latest trends in creative hiring, as well as a rundown of the most in-demand jobs.
Top Talent is Harder to Find
A year ago, 24 percent of advertising and marketing executives surveyed by The Creative Group said it was somewhat or very challenging to find skilled creative candidates. This year, that number has shot up to 42 percent. The unemployment rates for certain creative roles – including editors, web developers and designers – are below the national rate of 5.5 percent, which equates to a shortage of talent.
Where the Jobs Are
Creative agencies and in-house departments alike are seeing more demand for their services and becoming more optimistic about the future. As a result, they’re hiring more staff to serve clients and steer projects. When executives were asked in which areas they plan to add staff in the second half of 2015, the top responses were creative or art direction and account services, followed by content marketing and interactive media. However, the research shows there is strong demand for a range of specialties, including brand and product management, web design and production, media services, and public relations.
Looking for a new gig? Check out HOW’s job board to see who’s hiring!
Here’s more information about the top high-demand jobs for the second half of 2015, based on research from The Creative Group 2015 Salary Guide:
- Creative and art directors are experts in bringing out the best in their teams. These leaders communicate the vision, assign roles and handle strong personalities with ease. They also remain cool-headed when dealing with client moods and whims. A creative director with five to eight years of experience can expect a starting salary of between $95,500 and $136,000. An art director with five or more years of experience can earn between $72,750 and $106,000.
- Account managers are the primary liaisons between clients and the agency. They have a deep understanding of the business, work with both sales and creative teams, and develop long-lasting customer relationships. If clients aren’t happy, account managers are the first to hear about it. An account manager with five or more years of experience can earn between $64,750 and $90,750.
- A content marketing professional’s job is to drive traffic, attract new customers and keep them interested in a company’s product or service by developing compelling content. These marketers understand the touchpoints, perspectives and roles of their consumers, and know how to engage target audiences. They often manage the entire content process, from ideation to publication. A content manager can make $64,250 to $86,500, on average, while a content strategist’s starting salary is between $72,500 and $100,000.
- Interactive media professionals, including user experience (UX) designers, information architects and web developers, understand consumer psychology and emerging technology. Using their knowledge of communication, technology, design and human behavior, they create websites, apps and data visualizations to tell compelling stories and build consumer loyalty. Research from The Creative Group 2015 Salary Guide shows jobs in this category can expect the biggest increases in average starting salary.
Whether you’re actively seeking a new position or just curious about what’s out there, the second half of 2015 is a prime time for creative candidates. So get your creative resume and digital portfolio in order, and set your sights on these and other in-demand jobs.
What They Didn’t Teach You in Design School by Phil Cleaver provides advice on the stage from graduating, and getting into a studio and staying there as a valued designer, and explores best design practices. Though predominantly serving as a useful guide and bridge in the first year of your career as a designer, it should also be considered an essential tool that can be consulted when you’re unsure of what to do next.