The key to success in ad design is participation-oriented messages, known as pull advertising, which engage audiences in dynamic, out-of-the-box ways.
In this excerpt from his course on intellectual property rights, William Borchard explains the difference between inspiration and copyright infringement.
It happens all the time—the big guy steals the little guy’s idea, makes all of the money and leaves the little guy with nothing. That’s what allegedly happened with designer Tuesday Bassen and Spanish clothing and accessories retailer Zara. You probably remember the controversy that started with a few disgruntled tweets calling out the brand...
In this HOW Design Live podcast, Ilise Benun's conversation with photographer Michael e. Stern goes beyond negotiation to how to price your design services.
Mathilde Neiman takes a look at how the elements and principles of Feng Shui can be applied to design, yes, but also to the creative workplace.
Discover how you can get through professional challenges by looking for strength in past personal triumphs.
Curious about what fun, interesting & challenging things other in-house designers are dealing with? HOW goes behind the scenes with 5 teams.
Bay Area designers and art directors share their thoughts on what makes a great copywriter-designer duo and offer copywriting tips from a design perspective.
Learn how to land your next job by understanding the perspective of your interviewer. Armed with these six profiles of typical hiring managers, you’ll ace your next interview. User experience has become a red-hot design topic and for a good reason: You have to understand what makes people tick in order to develop seamless...
Graphic design spreads far & wide these days. Industry pros offer their two cents for exhibiting more cultural awareness in your next project