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Design Careers: Industry Advice & Job Search Tips
Strategic Insights: Branding part 2
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
Categories: In-House Design: Careers & Advice
Tags: Advertising, branding, marketing, promotion
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12-Month Career-Boosting Guide
Need a game plan for moving your in-house design career forward this year? Take the following 12 steps to help maximize your work potential. By making one new change each month, you can boost your career outlook—and add a little fun to your job!
Reignite Passion in Your Design Career
With love in the air, it’s a good time to consider how to reignite the fire — for your design career. Follow these tips to bring back that lovin’ feeling.
The Cohen-Miller Report: Left vs Right Brain
Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is …
Strategic INsights: Branding part 1
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…
Take HOW’s Design Salary Survey
Admit it: You’re curious to know how your paycheck compares to those of your design colleagues in similar positions. HOW’s 2012 Design Salary Report will have all the answers, but we need your help!
6 Tips to Wow the Left-Brainers.
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-…
Categories: In-House Design: Careers & Advice
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Our Pursuit of Fearless Leadership
Our Pursuit of Fearless Leadership by Ed Roberts Many organizations are quickly coming to the realization that the strategies and core values they adopted decades earlier are no longer valid and are potentially detrimental to their success. Or…
Wonder if you’re appreciated? Quit your job.
I’ve had many conversations with in-house designers over the years about the level of respect for design in corporate America. In many cases the people I’ve spoken to tell me that they don’t feel like design is respected where they work, or that their personal contributions as designers are respected either. I have to admit, …MORE
Categories: In-House Design: Careers & Advice
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What Do Hiring Managers Really Want to Know?
Designers: Do you have an interview in your near future? Be ready for the questions that might be fired your way. The Creative Group has assembled questions you can expect hiring managers to ask.









