From more than 800 submissions in the first HOW Logo Design Awards, HOW’s competition judge Jeff Fisher was responsible for going through a lengthy process of narrowing down the entries to the top 10 winning logos. Here are his thoughts on this year’s entries and tips for future Logo Design Awards entrants:
- Do you want to see your work in HOW Magazine? The International Design Awards and Interactive Design Awards are now accepting entries.
“If I have any general criticisms, they are that a number identity designers need to break away from following current trends to create logos that may have greater longevity as an identifying symbol. And as entrants were given the opportunity, a short description or explanation of the logo submissions would have been very helpful as a judging tool for quite a few examples. Three of the final logos selected caught my eye on my very first review of all of the submissions. Narrowing the entries down to 100 logos was difficult; to 50 a real challenge; and to 20 was nearly impossible. I feel the 10 final logos selected represent the best of the best. After making my final selections, I was pleased to learn that five countries, large and small firms, and a student designer were represented,” Fisher says.
About the Judge
Jeff Fisher, the engineer of creative identity for the Portland-based firm Jeff Fisher LogoMotives, has been recognized with over 600 regional, national and international awards for his identity design efforts. His work is featured in over 130 books about logos, the design business, and small business marketing. Fisher is the author of HOW Books “Identity Crisis!” and “The Savvy Designer’s Guide to Success.” Track what Jeff Fisher LogoMotives is up to on a daily basis by way of Twitter (@logomotives) and Facebook.