HOW’s Logo Design Awards, presented by HOW Magazine and F+W Media—publishers of Logo Lounge 9—recognizes the best of the best when it comes to great logo design. A logo is one of the most important aspects of any business, and the team at HOW loves seeing the fantastic logos you’ve created.
As significant as the design of the logo is, the application of the logo is equally essential. That’s why we added an Identity Applications category this year, allowing you to show off anything created in conjunction with a logo—business cards, T-shirts, animated GIFs and more.
Rodney Abbot (Lippincott senior partner) and Bill Gardner (president of Gardner Design and founder of LogoLounge.com) reviewed your entries and selected 10 winning logo designs and 10 winning identity application designs.
Now, it’s your turn to weigh in! Until 12:00am EST on Wednesday, November 18, we invite you to vote for one Reader’s Choice Award winner from each of the two categories (surveys are located at the very end). The Reader’s Choice winners will receive additional attention in HOW magazine.
LOGO DESIGN Contenders
Please remember to read the project descriptions before casting your vote!
1. A– Z logo
3. Campo D’Oglio
4. The Morton
5. Hotel Sorrento
7. Orleans + Winder
8. The Center—A Contemporary Event Space
9. The You Experience
10. World Trade Center
IDENTITY APPLICATIONS Contenders
Note: Images are cropped; please click to enlarge images and view all identity applications images and GIFs. Some projects also include videos. Also, please remember to read the project descriptions before casting your vote!
1. BAROAK Annapolis
Vote for this identity application [Not a valid template] Description: The BAROAK logo features a modern interpretation of the lion shown on Belgium’s Coat of Arms holding two mugs full of frothed tap beer. True to Chef Teddy Folkman’s food concept, this logo underscores BAROAK’s original take on Belgian specialties – namely craft beer and mussels. The lion was created by artist Steve Noble using a hand carved wood print technique – with the same spirit of craftsmanship as the restaurant’s culinary offerings. The logo’s amber color calls to mind the restaurant’s extensive beer selection, while the black tones represent the pots of steaming mussels coming out of the open kitchen. Designer/Firm: Streetsense Website: www.streetsense.com
2. Echo Capital Group
Vote for this identity application [Not a valid template] Description: Echo Capital is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. The clean-lined Avant-garde feeling stays away from “echo cliches” and establishes their distinctive presence in the financial industry. The responsive Website: utilizes scroll activated HTML5 logo and icon animations and immersive, entrepreneurial imagery. Designer/Firm: TRÜF Website: http://trufcreative.com
Vote for this identity application [Not a valid template]
Description: Dynamic logo and Identity for Flow. House music needs to have Flow. Flow is the musical initiative of DJ Franky Rizardo that started in 2013 as a Dutch weekly radio show. The initiative has now evolved into a musical movement, with a number of stage hostings on prestigious festivals both in The Netherlands as well as abroad like Dance Valley, Free Your Mind, Summer Festival, Amsterdam Dance Event and so on. Flow is also a house music record label as of 2015. The logo represents the three different sub-genres of FLOW: deephouse, tech house and house music in general. Designer/Firm: Studio Hands Website: www.studiohands.nl
4. Huti’s 5
Vote for this identity application [Not a valid template] Description: A successful restaurateur nurturing a concept to bring fresh, healthy food at an affordable price wanted to create a high-energy brand that millennials could connect with and love. Inspiration came from the culinary adventures he experienced on his travels combined with the beloved Donkey on his ranch that served as the inspiration for the hard work it would take to get this restaurant off the ground. Enter Test Monki. Traveling highlands, lowlands, and all places in between, Don Kee Huti, serves as the inspiration for the South American inspired cuisine. Designer/Firm: Test Monki Website: testmonki.com
5. Kumho Museum of Art Museum identity renewal
Vote for this identity application [Not a valid template] Description: This Logo was inspired [by the] exterior of the Museum’s building. Kumho Museum of Art building has a very different appearance that looks like a square. So I wanted to use that unique shape and turn it in to their very own identity. Designer/Firm: Mogwon Son
6. Little Urbanites Preschool
Vote for this identity application [Not a valid template] Description: Hybrid developed an identity system for Little Urbanites Preschool around the idea of playful building blocks. The goal was to create a logo and identity that expressed the urban nature of the school, the fun of learning and play, and the creativity of San Francisco. Designer/Firm: Hybrid Design Website: www.hybrid-design.com
Vote for this identity application [Not a valid template] Description: In a market saturated with cookie-cutter offerings, Morris was an outlier with true expertise and a love for sharing great food. The challenge was how to create a foundation upon which their brand could grow beyond the current marketplace, exposing the world to enriched food experiences. Pearlfisher Strategy created a holistic base rooted in the brand’s enthusiasm for good food, elite culinary expertise, and a love for sharing the two through transformational but accessible food experiences. From there, Pearlfisher Design developed a brand identity that could evolve with each new offering and a cohesive secondary language to evoke the brand’s heritage and legacy. The resulting system has allowed Morris to grow seamlessly from challenger food truck to New York institution. Designer/Firm: Pearlfisher Website: http://www.pearlfisher.com/
8. Seoul City Museum of Art – identity renewal
Vote for this identity application [Not a valid template] Description: This is a project that I redesigned—the old MI of Seoul City Museum of Art. The connected shape of [the] logo symbolizes the connection between the museum and audience. The appearance of line changing and flowing represents the vision of SEMA, which is “leading the flow of modern art.” Designer: Yong-Hyeok Shin Art Director: Se-Ra Yoon
9. SU:VPA Brand
Vote for this identity application [Not a valid template]
Description: At Syracuse University’s College of Visual and Performing Arts, the whole is greater than the sum of its parts. Each of the College’s six academic divisions is distinctly different, and they become powerful when they come together. Each academic speaks with their own tone of voice, and within the brand, they have been assigned their own unique typeface. Using a letterform from each, the eclectic composition of the College is reflected within the construction of the logo and variations. The result is energetic and bold and allows the academics to be specialized, while the College remains a collaborative environment. Designer/Firm: Leibowitz Branding & Design Website: www.leibowitz.co
10. The Honey Paw
Vote for this identity application [Not a valid template] Description: The Honey Paw is a new “non-denominational noodle bar” serving pastas from across the globe. The brand identity takes its cues from the restaurant’s name (according to Chinese legend, a bear scoops honey with its left paw), and pan-cultural traditions, styles and trends. It was designed with careful consideration for materials, from the letterpress edge-painted business cards and custom-printed masking tape, to the large-scale abstract noodles that adorn the façade. Designer/Firm: Might & Main Website: www.might-main.com
The HOW Logo Design Awards are presented by HOW Magazine and F+W Media, publishers of Logo Lounge 9. LogoLounge.com, the brainchild of designer Bill Gardner, was born from a need for a more efficient way to find reference material for logo design. The LogoLounge database makes research simple by making it searchable. With nearly 235,000 logos and growing, and direct access to some of the best designers in the business, LogoLounge has become an indispensable tool for logo designers the world over. In addition to this international repository of logo design, LogoLounge members also enjoy of-the-moment articles and interactive features pertaining to the design industry. And for research purists, LogoLounge offers a best-selling book series that regularly highlights the best of the best in logo design. LogoLounge recently partnered with HOW Magazine and F+W Media to publish the ninth book in the series, which goes on sale this winter.