Promotion Design Awards

Your Ticket to Fashion "Our main objective with this project was to reinvigorate the American Eagle Outfitters brand while staying true to its heritage," TBD principal Joel Templin says. "We decided to put a modern twist on the retro-industrial look … More

Fill in the Blank Kinetic designed this business card for writer Alex Goh to look like an open book. One page is left blank so Goh can customize each card for its recipient. “The idea was to create a business-card … More

What Would Charles and Ray Do? When the Minneapolis firm Design Guys was charged with creating and promoting Neenah’s first new paper line in 10 years, they considered many concepts. But the idea of papers inspired and informed by the … More

Seeing Is Believing Designer Audra Brown helped turn photographer Jeff Corwin’s personal work into a stunning, oversized promotion that was sent to 4,000 top creatives and clients. “Since Jeff’s audience for this piece is designers, advertising agencies, art buyers and … More

Pretty, Bloody Things “This is my favorite piece in the show,” declares judge Tricia Bateman. “Roller derby is all about the dual life of the lady you wouldn’t suspect of getting her nose bloodied on the weekend.” While hand-printing the … More

Stamp of Perfection You have to look very closely before you realize that Lindsay Salet’s stationery is laser printed, hand stamped and stickered. Her attention to detail and careful construction belie her age and her budget. But garnering close looks … More

Schlockingly Good     “When I first started on the Box o’ Schlock, I designed it primarily as a vehicle      for sending out my T-shirt designs, as well as some hats and knit caps that I’d      recently produced,” says … More

HOW’s longest-running competition, the Self-Promotion Design Awards (renamed in 2007 the Promotion Design Awards) spotlights the best work developed to promote design and creative services firms, freelancers—or their clients. Since its inception, the Self-Promotion Design Competition has been judged by … More