The Promotion & Marketing Design Awards is HOW’s longest-running design competition. It’s the only award that specifically recognizes outstanding promotional design work. Whether it’s a self-promo to showcase a design firm’s capabilities, a project that touts a client’s goods, an announcement for a major life event, or a student designer’s résumé or design portfolio, this is the finest promotional design work. These are the designers working to someday reinvent their industries.
The winning designs from this competition are first featured on the page’s of HOW magazine in the Fall 2015 issue. But now, you can see all of the design awards winners here.
BEST OF SHOW // ooVoo Flip-Dot Wall
BRIEF // ooVoo, a forward-thinking video chat app, asked real art to design a mind-blowing booth to launch their new intelligent video platform at CES 2015.
SOLUTION // Real art built a massive emotion-reading interactive flip-dot wall, using intelligent video to analyze and respond to viewers’ facial expressions in real time.
RESULTS // ooVoo received a flurry of media attention and the flip-dot wall became a CES destination. time even called the booth “the most fascinating display at the show.”