Announcing the Winter 2016 In-House Design Awards Winners

 Sports

 

TITLE Cavaliers Team Shop
COMPANY/ORGANIZATION Cleveland Cavaliers, www.cavs.com
CREATIVE TEAM Blaine Fridrick, Kevin Johnson
DETAILS The objective was to update the team shop with a new look, adding energy and appeal to the team store environment.

 

TITLE NBA All-Star 2016 Ticket Package
COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Sandra Kong, Ashleigh Johnston, Sandy Nicholson, Jonathan Bielaski, Shawn Irvine, Tamara Luck
DETAILS With the hype and grandeur that accompanies NBA All-Star weekend—especially the first held outside the U.S.—the team set out to create a package worthy of the occasion.

 

TITLE Throwback HEAT charged by Mountain Dew
COMPANY/ORGANIZATION Miami HEAT, www.heat.com
CREATIVE TEAM Jennifer Alvarez, Manuel Fabian, William Probus, JonMichael Rodriguez, Sasha Beck, Brett Maurer, Jasmine Nones-Newman, Jose Garcia, David Alvarez, Emilio Carnero
DETAILS Based on a historical era of HEAT basketball, the campaign featured a 1990s theme using hand-drawn custom type, icons and design elements throughout the work.

 

TITLE Toronto FC 2016 Season Ticket Package
COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Ashleigh Johnston, Jeff Youngberg, Tamara Luck, Manny Brar
DETAILS Tin, the traditional 10th anniversary gift, is depicted throughout the package, and inside, a scarf with the 10th season logo for supporters to sport all season long.

 

TITLE Toronto Maple Leafs 2015-16 Season Ticket Package
COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Lindsay Carter, Dominic Bugatto, Jeff Youngberg, Tamara Luck, Ashley Everett
DETAILS The texture and appearance of the package has a vintage look, with a pattern of iconography from the company’s storied past, mixed in with its present, creating a perfect feel for its fan base while entering its 99th season.

  

TITLE Toronto Raptors 2015-16 Season Ticket Package
COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Ryan Gardiner, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Lindsay Carter, Bernice Wong, Sandy Nicholson, Joshua M. Smith, Jeff Youngberg, Tamara Luck, Ron Turenne
DETAILS Introducing a new logo this season, the team chose to extract and highlight the new uniform design features within the layouts, both to emphasize the change and increase anticipation for the new look. 

 

Technology & Science

 

TITLE Republic Wireless SIM Card Packaging and Instructions
COMPANY/ORGANIZATION Republic Wireless, Raleigh, NC; www.republicwireless.com
CREATIVE TEAM Ben Harris, Brittain Peck
DETAILS The goal was to communicate SIM card installation instructions in a way that is device-agnostic, easy to understand and engaging enough that the reader won’t disregard them.

  

TITLE Salesforce University Design System
COMPANY/ORGANIZATION Salesforce, San Francisco; www.salesforce.com
CREATIVE TEAM Ryan Lundy, Carl Loeb, Jessica Bognar, Eujin Hong, Jason Luster, John Zissimos, Molly Sullivan, Tricia Austin, Sophie Westbrook, Casey Ramsey
DETAILS The team evolved Salesforce University to meet the visual sophistication of the rest of the Salesforce brand while still conveying education

 

Travel

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TITLE Anthem Inaugurals
COMPANY/ORGANIZATION Royal Caribbean International, Miami; www.royalcaribbean.com
CREATIVE TEAM Samantha Riepe, Ely Tomines, Edward Domeq, Fern Bishop, Mara Rueda
DETAILS To introduce Royal Caribbean’s newest ship to media, trade and industry VIPs, the team created stunning OOH collateral for a full pier takeover, onboard collateral, venue signage and more

 

TITLE New Year’s 2016
COMPANY/ORGANIZATION The Venetian Las Vegas, www.venetian.com
CREATIVE TEAM Adam Marshall, Sandy Schiff, Julio Meza, Sophia Rosario, Matt Keller, Adam Martin, Eric Vozzola, Bryant Nguyen, Becca Merriam
DETAILS Two weeks after collateral was sent, total number of bookings for The Venetian and The Palazzo increased by more 100%. Total revenue made it one of the biggest events of the year.

 

TITLE NYC & Company Branding
COMPANY/ORGANIZATION NYC & Company, New York City; www.nycgo.com
CREATIVE TEAM Emily Lessard, Caitlin Clingman, Sara Duell, Louis Lee, Alexander Quinn, Jose Quinteros, Noah Venezia, Joshua Graver, Stephanie Hu, Sophie Roberts, Kate Canary, Michael Chee, Kathleen Fox, Tom Perry, Chris Postlewaite, Ryan Schnackenberg, Gracelyn Woods,Tagger Yancey, Jen Davis, Mary Beth Dickerson, Naheem Kujenya, Sylvia Chan, Pilar Espinal, Carly Lennon, Michael Wallach, Ivan Dockery, John Jones
DETAILS Defining the world’s most dynamic destination for millions of potential visitors each year is no small feat. We set out to distill the New York City’s diverse appeal into a single vision using multifaceted design elements.

 

TITLE San Francisco Visitor Information Booth, Super Bowl 50
COMPANY/ORGANIZATION San Francisco Travel, www.sftravel.com
CREATIVE TEAM Ronald Shapiro, Lynn Bruni, Cindy Hu, LaLene Shepherd, Erin Rheinschild
DETAILS The objective was to provide visitors to San Francisco information about the city beyond Super Bowl and to collect information for future marketing purposes.

 

TITLE Voyager Magazine
COMPANY/ORGANIZATION WorldVentures Marketing, Plano, TX; www.worldventuresfoundation.org
CREATIVE TEAM Chris Schultenover, Brittani Kroog, Rebecah Beauchamp, Laura Russell, Barry Rodges, Kelsey Souza, Jonny Mack, Robert Emery, Travis Brown, Chance Page, Felicia Fuller, Christina Mlynski, Dani Norton, Greg Keathley, Bryan Schmidt, Bryan Scott
DETAILS Voyager is our bi-monthly publication, regionalized to the U.S., Europe and Asia. It provides recognition for our reps, training tools and motivational stories.

 


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