International Design

HOW International Design Awards

HOW International Design Awards

The 2012 HOW International Design Awards is no longer accepting entries. Winning entries will be featured in the 2012 HOW Design Annual, showcased in our online competition gallery archive and displayed in the Gallery of Stars at HOW Design Live.

Plus, One Best of Show winner will win free registration, airfare and hotel accommodations for the 2012 HOW Design Live conference – the biggest design event ever and an award to be presented at the conference. All other winners will get a $100 discount to the 2012 HOW Design Conference.

The information below is for reference only.  We are no longer accepting entries.

 

Judges
Steve Gordon, Jr.
Principal of RDQLUS Creative
Omaha, NE
www.rdqlus.com

Mary Zalla
Managing Director at Landor
Cincinnati
www.landor.com

Ann Willoughby
President & Chief Creative Officer of Willoughby Design
Kansas City, MO
www.willoughbydesign.com

How to enter

  1. You can register your entry online or download a printable entry form. Be sure to enter all of the relevant information online or type/print the Entry Form completely. This information will be reproduced in the magazine exactly as submitted if you are selected as a winner.
  2. Send 2 well-protected  and unmounted samples. No slides or digital images on disk please.
  3. Credit all persons involved in the creation of the piece. HOW isn’t responsible for incorrect, illegible or incomplete credit information.
  4. Describe the objective and the results of your entry in 100 words or less and include the description online or with the Entry Form (optional but strongly suggested).
  5. Securely attach a copy of the Entry Form to the back of each sample of your entry.
  6. If you registered your entry online and chose to pay by check, please include the check with your entries. If you are using the printable entry form, please include 2 copies of the Payment Form section.

The Categories
Designs may be entered in more than one category. Submit a separate entry and payment for each category.

  • annual reports
  • brochures/catalogs/flyers
  • covers/jackets (magazines, books, etc.)
  • editorial (magazines and book spreads or total format)
  • environmental graphics (signage)
  • illustration/photography
  • invitations/announcements/greeting cards
  • letterhead/identity
  • logos
  • miscellaneous (style guides, menus, complex promos, etc.)
  • packaging (consumer goods, CDs, etc.)
  • posters
  • print advertising
  • student work
  • 3D objects (gifts, wearables, calendars, 3D promos, etc.)

The Deadline
Work must have been created between Sept. 2, 2010 and Sept.1, 2011. We do not accept videos, CD-ROMs, DVDs, websites or other interactive work, or digital images or slides of print work. All digital work is eligible in our Interactive Design Awards.

  • Single entry—$65 (stationery systems are counted as single entries)
  • Campaign/Series—$90 (three or more pieces from a single system)
  • Student Single Entry—$35
  • Student Campaign/Series—$55 (three or more pieces from a single system)

*A campaign is a single project involving multiple components that are all developed and designed at the same time as part of a cohesive set.

Examples include:

  • A set of posters and brochure that promote an entire theater season
  • A group of related product packages that includes different flavor variations OR a packaging system that includes multiple formats like cans,  bottles and boxes
  • An identity for a retail store that includes business cards, hang tags and shopping bags

All entries must be registered online or postmarked no later than September 26, 2011. Online entries must be completed before 11:59 p.m. EST. Entries registered online or postmarked after September 26, 2011, will not be accepted. All entries must arrive at our Cincinnati office by the morning of September 29. Please use the appropriate shipping method.

Payment Information
Makes checks payable (in U.S. funds drawn on a U.S. bank) to F+W Media, Inc.. Payment must accompany entries. Entries received without payment will be disqualified. Entry fees are non-refundable. One check may be used to cover multiple entries if all entries are submitted in the same package. Credit card charges will appear on your statement as “F+W Contest” within 90 days of the contest deadline.

Mail to:
HOW International Design Awards
4700 East Galbraith Road
Cincinnati, OH 45236 USA

Other Important Information
Winning entrants grant HOW the right to reproduce images of their work in the 2012 International Design Annual and to display the projects at HOW events. Some winning entries may also appear on HOW’s website and in other digital and printed materials. HOW assumes all entries are original and are the works and property of the entrant, with all rights granted therein. HOW is not liable for any copyright infringement on the part of the entrant and will not become involved in copyright disputes. If you wish to be notified of the receipt of your entry, please ship your entries via a method that can be tracked through the shipper (Ex. FedEx, UPS, USPS Priority). HOW will notify winners by December 31, 2011 after judging is complete. No entries will be returned.

Privacy Promise
Occasionally, we make portions of our customer list available to other companies so they may contact you about products and services that may be of interest to you. If you prefer we withhold your name, simply send a note with your name, address and the competition name to:
List Manager
F+W Media, Inc.
4700 East Galbraith Road
Cincinnati, OH 45236

If you have additional questions, e-mail us at HOW-competition@fwmedia.com.

 

Online Contest Software provided by WizeHive

More About Our Judges

Steve Gordon Jr is ‘RDQLUS Creative’, Independent designer and creative consultant specializing in identity, branding and creative direction. RDQLUS clients run a wide range from small start-ups to established national companies, including collaborative efforts with fellow creative studios and agencies; all needing a uniquely creative  perspective for their endeavors.

Deeply involved in the idea of subcultures as the creative source, Steve stays well-versed in  trends, fashion, style and youth culture—which is a state of mind, not  age—extending the RDQLUS brand into areas that speak to the idea the  life is “limited-edition” and we must live it with the intent of being  special.

RDQLUS Creative work has been featured in many design industry publications and prominent annuals such as the LogoLounge, LogoLounge ‘Masterwerks’ series, ‘Logolicious’ and ‘Best of Business Card Design’ series. Gordon is also the author of ’100 Habits for Successful Freelance Designers’ (Rockport Publishers). Also a keynote speaker, Steve has been featured at national conferences such as the HOW Design Conference, the Creative Freelancer Conference  and the local “Meet the Pros” and BarCamp events.

RDQLUS runs on good equal parts coffee, burgers and imagination. On weekends, Steve can be found challenging early morning mall walkers to races and engaging in covert ninja fights. He has no qualms about taunting either group mercilessly when he pulls off the win!

Mary Zalla is the managing director of both the Cincinnati and Chicago offices of Landor Associates. She brings over 20 years of practice and study on creativity, brand strategy, innovation, design and organizational leadership.

During her tenure at Landor, Mary has led brand development efforts across a number of industries, including consumer packaged goods, pharmaceuticals, specialty chemicals, travel and leisure, and more. Her work has included the conceptual development of new brands, brand architecture analysis and design, strategic brand positioning, competitive category analysis, and visual and verbal brand identity development. Mary’s clients include and have included Procter & Gamble, Ethicon, Lilly, Kraft, Rich’s Foods, Sara Lee, Solutia Inc., and Wm. Wrigley Jr. Company.

Mary is passionate about creativity and knows it is the engine of success within her offices. She is committed to the celebration and elevation of creativity and regularly engages her organization in discussion, debate and learning about the importance of ideas, the brotherhood of creativity and courage, how to actualize the best work and more.

Mary has authored articles on creativity and design research, and has been quoted in many industry and consumer publications. She leads an organization of 138 full time employees across two offices and sits on the board of the Cincinnati Museum Center and the Point of Northern Kentucky.

Ann Willoughby is the President and Creative Director of Willoughby Design, a brand innovation and identity design firm she founded in 1978.  Willoughby has developed groundbreaking Cause Campaigns and start-up Brand Identities for the United Nation’s
Deliver Now Campaign, Kauffman Labs identity and environment, the recently launched
Win|Win Women’s campaign, Park Place development, Noodles & Co., SPIN! Pizza, Feng, Lee Jeans, Hallmark Cards, Hershey and most recently the Blue Valley Caps School ( the
Center for Advanced Professional Studies).

Ever active with AIGA, the Professional Association for Design, Ann served on the National Board of Directors and was named Kansas City’s first national AIGA Fellow in 2006.  An international speaker, design judge, teacher and writer she helped launch the pilot AIGA
design leadership program at Harvard and the Aspen Design Summit. As a charter member of the Designer’s Accord and a founding board member of the AIGA Center for Sustainable Design, Willoughby has become an acknowledged expert in sustainable design and business innovation.  Today, Willoughby brings its design expertise to companies on the forefront of educational, business and cultural innovation.  Willoughby was named one of the Top 20 international identity designers in the 2009 book Masters of Design.