
This competition is now closed. Winners will be notified by November 31, 2012 and will appear in our March 2013 issue.
HOW International Design Awards recognizes excellence on a global scale. Our international design competition is the only competition that prominently recognizes winners in its award-winning magazine – HOW Magazine. The Best of Show Winner and Outstanding Achievement winners are featured in an issue with an in-depth article that showcases the award-winning designs and designers alike. Three widely recognized, famous designers are flown in to judge entries submitted in this design competition. Winners span the globe and give readers of HOW magazine a taste of design innovation on an international design scale.
Enter the HOW International Design Awards and you too could see your designs published in HOW magazine alongside the best in the world.
HOW TO ENTER
WHAT TO ENTER
PRIZES
JUDGES
SUBMISSION GUIDELINES
How to Enter
- Enter online or download a printable entry form. Be sure to enter all of the relevant information online or type/print the entry form completely. This information will be reproduced exactly as submitted if you are selected as a winner.
- Send 2 well-protected and unmounted samples. No slides or digital images on disk please.
- Credit all persons involved in the creation of the piece. HOW isn’t responsible for incorrect, illegible or incomplete credit information.
- Describe the objective and the results of your entry in 100 words or less and include the description online or with the Entry Form (optional but strongly suggested).
- Securely attach a copy of the Entry Form to the back of each sample of your entry.
- If you registered your entry online and chose to pay by check, please include the check with your entries. If you are using the printable entry form, please include 2 copies of the Payment Form section.
All entries must be registered online or postmarked no later than September 24, 2012. Online entries must be completed before 11:59 p.m. EST.
Payment Information
We accept payment by credit card or check. Makes checks payable (in U.S. funds drawn on a U.S. bank) to F+W Media, Inc. Payment must accompany entries. Entries received without payment will be disqualified. Entry fees are non-refundable. One check may be used to cover multiple entries if all entries are submitted in the same package. Credit card charges will appear on your statement as “F+W Contest” within 90 days of the contest deadline.
Mail to:
HOW International Design Awards
8469 Blue Ash Road, Suite 100
Cincinnati, OH 45236 USA

What To Enter
Work must have been created between September 2, 2011 and September 1, 2012. We do not accept videos, CD-ROMs, DVDs, websites or other interactive work, digital images or slides of print work. All digital work is eligible in our Interactive Design Awards.
- Single entry—$70 (stationery systems are counted as single entries)
- Campaign/Series—$100 (three or more pieces from a single system)
- Student Single Entry—$40
- Student Campaign/Series—$60 (three or more pieces from a single system)
*A campaign is a single project involving multiple components that are all developed and designed at the same time as part of a cohesive set.
Examples include:
- A set of posters and brochure that promote an entire theater season
- A group of related product packages that includes different flavor variations OR a packaging system that includes multiple formats like cans, bottles and boxes
- An identity for a retail store that includes business cards, hang tags and shopping bags
Categories
Designs may be entered in multiple categories. Submit a separate entry and payment for each category.
- Posters
- Packaging (consumer goods)
- Gifts (t-shirts, tote bags, calendars, 3D promos, etc.)
- Invitations/announcements/greeting cards
- Identity (logos/ letterhead/business cards)
- Editorial-(cover, single article or entire piece)
- Illustration
- Photography
- Annual reports/brochures/catalogs/direct mail
- Infographics
- Advertising
- Signage/wayfinding
- Miscellaneous (style guides, complex promos, etc.)
Prizes
- All Outstanding Achievement winners and the Best of Show winner will be featured in the 2013 HOW Design Annual issue and will be showcased in our online design competition gallery.
- The Best of Show winner will win free airfare, hotel and registration to HOW Design Live 2013 in San Francisco.
- All Outstanding Achievement winners will receive $100 off the registration fee for HOW Design Live 2013.
Don’t miss this incredible opportunity. ENTER TODAY!
The JudgesWe’ve got three of the biggest, most widely-recognized names in design judging this year’s competition! |
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Mikey Burton, www.mikeyburton.com An Ohio native, Mikey Burton proudly describes his design aesthetic as “Midwesterny” and draws much of his inspiration from artifacts found throughout the hardworking, blue collar Rust Belt: old type-specimen sheets, arcane equipment manuals and ancient textbooks. Burton has received awards from Communication Arts, Graphis, HOW, Print and, most recently, ADC Young Guns. He is now a freelancer in sunny Philadelphia where he designs and illustrates for such clients as The New York Times, The Atlantic, Newsweek, GOOD, Wired, Converse and Facebook. |
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Noreen Morioka, AdamsMorioka Noreen Morioka is a co-founder of AdamsMorioka, leading the team in client interface and business development. Her creative input has led to the success of multiple communications programs. Noreen believes that personal involvement with a client helps her crack the brand’s spirit. This allows her to interpret her clients’ sometimes vaguely articulated goals into actionable plans. In 2006, Noreen was named as a Fellow of the American Institute of Graphic Arts. Noreen is a past president of the Los Angeles Chapter of AIGA, chair of the AIGA National President’s Council, Fellow of the International Design Conference at Aspen, and a board member of the James Beard Foundation. |
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Fred Richards, Interbrand As Interbrand’s Global Executive Creative Director for Consumer Packaged Goods and Executive Creative Director for North America, Fred Richards leverages his design andbranding expertise to serve global CPG clients in pivotal regional and global markets. Fred joined Interbrand in 2004 and has worked in the internationaldesign industry for more than 20 years, specifically in the Fast Moving Consumer Goods (FMCG) category. He has led Interbrand’s creative work for Cascade, Duracell, Aspirin, Charmin, Aussie and Bounty, among others. Former clients include Unilever, Grants, Parker Pens, Lindt, Kellogg’s, Kraft, Bayer, Roche, Nestlé, Swarovski, Ind Coope, Miller, Guinness, Greene King, Safeway and Sainsbury’s.Fred believes in sharp pencils, sharp minds. He and his creative team use drawing instruments and sketchbooks to promote a focus on ideas and not the latest software, trick,technique or trend. This helps equip Fred for the most challenging aspect of his job—stepping into the consumer’s shoes to create successful packaging that consumers notice, purchase, use and recycle.Born in Wales, raised in Africa, and having worked for some of the world’s leading branding and design companies in Basel, London, Brussels and Chicago, Fred brings a multifaceted perspective and rich design philosophy to Interbrand’s design work.As a sought-after speaker at client and industry events, Richards has been profiled in local, national, and international press publications such as Hot Graphics International, Graphis, Design Week, Communication Arts, Brandweek and Shelf Impact. He is a member of the Design Management Institute and holds a degree in graphic design from Salisbury College in England. |
Submission Guidelines/Rules
Winning entrants grant HOW the right to reproduce images of their work in the 2013 HOW Design Annual and to display the projects at HOW events. Some winning entries may also appear on HOW’s website and in other digital and printed materials. HOW assumes all entries are original and are the works and property of the entrant, with all rights granted therein. HOW is not liable for any copyright infringement on the part of the entrant and will not become involved in copyright disputes. If you wish to be notified of the receipt of your entry, please ship your entries via a method that can be tracked through the shipper (Ex. FedEx, UPS, USPS Priority). HOW will notify winners by November 31, 2012 after judging is complete. No entries will be returned.
Privacy Promise
Occasionally, we make portions of our customer list available to other companies so they may contact you about products and services that may be of interest to you. If you prefer we withhold your name, simply send a note with your name, address and the competition name to:
List Manager
F+W Media, Inc.
10151 Carver Road, Suite 200
Blue Ash, OH 45242
If you have additional questions, e-mail us at HOW-competition@fwmedia.com.













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