Promotion & Marketing Design Competition & Awards

Out oGeneric_Competition_Logos_Promo_130x130f HOW’s design competitions (launched in 1988), this is HOW’s longest running design competition and the only awards program that specifically recognizes outstanding promotion design work — whether it’s a self-promo to showcase a design firm’s capabilities, a project that touts a client’s goods or services, an announcement for a major life event, or professional or student designer’s résumé or design portfolio.



Promotion & Marketing Design Awards celebrates design work that’s engaging, memorable and effective at moving the viewer toward action. Let us celebrate your marketing and promotional design skills.




  • All entries must be registered online.
  • You may submit up to 5 images per entry (5 MB per file).File formats: *.gif;*.jpg;*.jpeg;*.png;*.pdf;*.mov;*.avi;*.mp4;*.wma.
  • Credit all persons involved in the creation of the piece. HOW isn’t responsible for incorrect, illegible or incomplete credit information.
  • Describe the objective and results of your entry in 100 words or less and include the description in the online Entry Form.


  • Early-Bird deadline: March 20, 2015
    • Single Entry — $75 (stationery systems are counted as single entries)
    • Campaign — $100 (three or more pieces from a single campaign)
    • Student Single Entry** — $40
    • Student Campaign** —$60 (three or more pieces from a single campaign)
  • Deadline: April 17, 2015
    • Single Entry — $85 (stationery systems are counted as single entries)
    • Campaign — $110 (three or more pieces from a single campaign)
    • Student Single Entry** — $50
    • Student Campaign** —$70 (three or more pieces from a single campaign)

**Please contact us at for information about our class rate.


All entries must be entered online no later than March 20, 2015 (11:59 pm EST) to receive the special early bird entry fee. Entries submitted after March 20 must add a fee of $10 per entry to the early-bird pricing. Entries submitted after April 17, 2015, will not be accepted.

By submitting work and entry fees, entrants acknowledge HOW’s right to reproduce images of their work and showcase the winners in HOW’s FALL 2015 issue, on HOW’s website, print materials, related digital products and display the projects at HOW events.

HOW assumes all entries are original and are the works and property of the entrant, with all rights granted therein.

HOW is not liable for any copyright infringement on the part of the entrant and will not become involved in copyright disputes.





  • BEST OF SHOW scores a FREE TRIP to the 2016 HOW DESIGN LIVE (round-trip airfare, hotel and conference registration) and an award to be presented at the conference.
  • All Winners (Best of Show, Outstanding Achievement and Merit Winners) will see their work in HOW’s FAL 2015 issue and get a $100 discount to the 2015 HOW Design Live.

HOW will notify winners by August 2015, after judging is complete. No entries will be returned.

We accept annual reports, brochures, catalogs, direct mail, book and magazine covers and interior pages, invitations, announcements, greeting cards, letterhead, logos, packaging, posters, print advertising, calendars, wearables, 3D objects and other print projects. We also accept workspaces, signage and other environmental graphic design. NEW! We are now accepting copywriting, scripts, interactive projects, video, advertising (radio, TV, print, etc.). Designs may be entered in more than one category. Submit a separate entry and fee for each category. Work must have been created between March 20, 2014, and the competition’s final deadline.



  • CLIENT PROMOTIONS: created for paying customers (brochures, annual reports, ads, corporate identities, etc.)
  • DESIGNER SELF- PROMOTIONS: created to promote your design business
  • PERSONAL PROMOTIONS: created to celebrate life events (invitations, birth announcements, etc.)
  • PRO-BONO PROMOTIONS: created for free or at a discounted rate
  • ILLUSTRATOR PROMOTIONS: created for illustrators (not just work that includes illustration)
  • PHOTOGRAPHER PROMOTIONS: created for photographers (not just work that includes photography)
  • STUDENT PROMOTIONS: created while you were in school (whether you’ve graduated or not)
  • MISCELLANEOUS PROMOTIONS: created for purpose other than those above






For more information or to view past winners, visit the Promotion & Marketing Winners Gallery.