Design Inspiration: Creative Ideas for Designers

A graphic designer’s most valuable asset is his/her creativity — and it needs constant care and feeding. Here you’ll find creative thinking exercises, brainstorming tips, activities for creative teams and design inspiration, all geared toward helping you develop the best graphic design solutions. Don’t neglect your creativity. Feed it. Nurture it. And let it breathe. Let it be accessible for when you need it most.

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.