Sometimes email newsletter design isn’t given all the attention it deserves. (If you’re an in-house web designer, how many times have you had to create an eblast from nothing, ASAP? Our point exactly.) But with a bit of planning and HTML skills, it’s possible to create great email campaigns that get attention. We scoured Pinterest for the best email newsletter designs, and these are the 31 best we found:
Madewell: The minimal use of color really puts the emphasis on the main call to action.
Urban Outfitters: This clothing company is known for pushing the envelope to appeal to its young audience.
MyWardrobe: Using jeans to highlight the text is a genius move, and the lined-paper look for the background is a nice touch.
Nasty Gal: No need to give the hard sell in every message. This clothing company’s New Year’s message clearly conveys the brand.
Big Cartel: Marketing to makers gives this ecommerce platform the opportunity to be creative in their communications.
Postbox: This promotional email gets right to the point with updates the user needs to know about.
Did you know?
Most e-mail newsletters are simply coded in HTML. You can learn HTML online with HOW Design University.
Now for the super-long emails:
|Tattly: The makers of design-y temporary tattoos show off a design and show it in action before a short personal message.||Cooper-Hewitt: The design museum has a lot of information to share, but this newsletter works thanks to the good spacing.||Ace Hotel: Another company that uses great images—when your product looks this good, you don’t need a lot of text.|
|Code for America: This email is mostly text but doesn’t feel overwhelming at all, thanks to the thoughtful use of color and images.||Hoefler & Frere Jones: This type foundry shows off its latest offerings with carefully cropped images.||Sephora: If your email is going to be long, give people a reason to keep scrolling, like Sephora does.|
|Beautiful Pages: Lots of images and lots of text could make this email seem super busy, but the bold dividers break it up in a fun way.||Need Supply: A picture’s worth a thousand words, and fashion is a chatty business.||Brooks Brothers: Not everybody could pull this look off, but if you’ve got dozens of colors of something, everyone loves a rainbow.|
These emails pack a lot of punch in a medium-size space:
Check out our favorite email newsletter design boards on Pinterest: