Creative Exercise: Anticipate

Several years ago, Rodney Dangerfield was phoning me from time to time about a product idea. I didn’t see much potential, so after three or four calls, I said, "I gotta tell you, Rodney, there’s little hope or money in this product. Why are you so interested?"

A pause followed, and I could visualize him tugging his collar, as in his comedy routines. After a moment, he said, "It’s not the money, Sam, it’s the anticipation. Anticipation is the greatest thing in life."

I don’t totally agree—there’s much to be said for the pleasures of in-the-now moments—but anticipation does provide a powerful zing.

List three projects or activities you’re looking forward to.

Use the zing of anticipation to spark ideas.

Excerpted from "zing! Five steps and 101 tips for creativity on command" by Sam Harrison, MacHillock Publishing/IPG Distributors.