Tobias van Schneider sees hundreds of design portfolios each month thanks to his work with Semplice, a portfolio builder made by designers for designers. Occasionally, a designer surprises him by using typography in a unique way—to display not only their work, but their personality. These four portfolios do just that.
As we gear up for the deadline of the HOW Promotion & Design Awards, we wanted to share a few examples of the unique and gorgeous types of self promotion designers are creating today. From business cards and augmented reality counterparts to flip books and gif sets, if you're proud of your self promotion,...
IBM’s Carbon Design System took the company’s design-centric philosophy to a whole new level—and took home Best of Show in HOW's In-House Design Awards last year.
As you've probably already witnessed, Lyft is taking over as the cool and improved ride-sharing app in 20 cities across America. HOW recently had the honor of recognizing Lyft's in-house design team in the HOW In-House Design Awards for its "economic impact report."
Matthew Manos first met Maksim Karalevich when he was working with the Strelka Institute in Moscow. They shared a meal at the wonderfully bizarre Дом ученых, which translates to "House of Scientists". Now they continue their conversation about design here on HOW.
Want to get your clients’ attention? Sometimes you’ve gotta pack a little heat. This designer self promotion by HAND Design Studio won an outstanding achievement award for doing just that.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
Feast your eyes on a sampling of the work that has informed, provoked and inspired the graphic design industry since the first issue of HOW rolled off the press.
Yellow House’s brand identity—inspired by social movement and design activism, and created by Brunet-Garcia Advertising—is as big and resonant as its mission to leverage the power of art to transform communities.
Ad Victorem (Latin for “Towards Victory”) has created hundreds of brand names and identities. But creating their own turned out to be their biggest challenge yet—one they likened to naming their own child.