Behind the Design: Grow A Stache

Posted on March 3, 2010 by Megan Lane Patrick
Categories: Behind the Design: Amazing Designs, Projects & Designers, Design Inspiration: Creative Ideas for Designers, Design Projects.
Minneapolis design firm Colle + McVoy took a clever approach for spreading the word on a Monopoly-themed state lottery project.

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW’s February 20010 Issue: To launch a new Monopoly-themed scratch game for the Minnesota State Lottery, Colle + McVoy decided to take the message (and the memorable stache from the cute Monopoly man) to the streets, floors and bathroom mirrors of the Twin Cities .

Click Here to Download a PDF of the Article.


 

 

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About Megan Lane Patrick

Megan Lane Patrick joined the HOW magazine team in 1999. As Content Director, she’s responsible for the editorial strategy for HOW magazine and books, as well as the HOW website and events. She’s best known for her ability to find cool things online, which she happily shares as on the HOW blog. Away from the office, she enjoys looking for Mid-Century Modern furniture bargains and collecting tiny chairs, natural history specimens and a certain vintage paint-by-numbers kitten.

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