Behind the Design: Hot Peanuts

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW’s July 2010 Issue: Now here’s a challenge: How do you refresh a 60- year-old global icon while preserving its timelessness? The retail experts at Parham Santana tackled the job of rebranding Peanuts head-on, exploring the cast of characters before choosing Snoopy to be the star of the new logo.

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