Behind the Design: Quite Appropriate

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW's April 2010 Issue: When author Daniel Nester approached his designer friends to create a postcard to promote his upcoming book, “How to Be Inappropriate,” they immediately imagined a much more elaborate project. The campaign initially was aimed at booksellers, but soon grew to include retail customers as well.

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