Behind the Design: Quite Appropriate

Posted on March 16, 2011 by Megan Lane Patrick
Categories: Behind the Design: Amazing Designs, Projects & Designers, Design Inspiration: Creative Ideas for Designers, Design Projects.
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Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW’s April 2010 Issue: When author Daniel Nester approached his designer friends to create a postcard to promote his upcoming book, “How to Be Inappropriate,” they immediately imagined a much more elaborate project. The campaign initially was aimed at booksellers, but soon grew to include retail customers as well.

Click Here to Download a PDF of the Article.

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About Megan Lane Patrick

Megan Lane Patrick joined the HOW magazine team in 1999. As Content Director, she’s responsible for the editorial strategy for HOW magazine and books, as well as the HOW website and events. She’s best known for her ability to find cool things online, which she happily shares as on the HOW blog. Away from the office, she enjoys looking for Mid-Century Modern furniture bargains and collecting tiny chairs, natural history specimens and a certain vintage paint-by-numbers kitten.

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