Behind the Design: Brand New Caribou

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW’s November 2010 Issue:
Before they began to execute the design, the team connected with consumers to make sure they liked the new look. Finally, they implemented the design across everything from cups to in-store signage to advertising.

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