Behind the Design: It’s Greek to Me

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Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge.

Featured in HOW’s September 2010 Issue: Chobani Greek Yogurt has won many fans among health-conscious adults, but when the company decided to go after a younger market, they turned to TDA Advertising to create packaging that would appeal to kids without alienating grown-ups.
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