Behind the Design: Sagmeister Teams with BNS

Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity.

According to a release, Sagmeister teamed with Brand New School, a vertically integrated production company and design studio, to develop an animated storyline, which was broadcast on cable television in Lisbon, Portugal, and is set to continue airing across Europe weeks to come.

EDP from Brand New School on Vimeo.

“It was such a pleasure to see the identity we created together with EDP become alive through the magic of Brand New School, not only were the results lovely but the process getting there also absolutely enjoyable,” Stefan Sagmeister says in a press release.

For BNS, the project team featured founder and executive creative director Jonathan Notaro, art director Christopher Palazzo, executive producer Devin Brook, producer Derek Macleod and an illustrious team of designers and artists. The animation workflow involved creating vivid illustrated scenes from EDP’s new branding identity created by Sagmeister art director and designer Jessica Walsh along with others created by BNS. “Bringing life-like behavior to the deceptively simple geometric system created by Sagmeister, Inc. was a fun challenge,” Palazzo explains. “The scope of this system is absolutely astounding. A graphic system this rich and smart can do anything, as shown in the final piece. Stefan and his team were an absolute dream to work with.”

Client: EDP

Advertising Agency: Sagmeister Inc.
Creative Director: Stefan Sagmeister 

Senior Art Director: Jessica Walsh
Illustrations: Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro 

Art Director: Christopher Palazzo 

Executive Producer: Devin Brook 

Producer: Derek Macleod 

Designers: Robin Greenwood, Caleb Halter, Phil Intralligi

2D Animators: Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park

Compositors: Robin Greenwood, Scott Balles, Andrew Mastrocinque

Additional Artist: Andrew Rothschild

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