Behind the Design: Amazing Designs, Projects & Designers

HOW editors seek out the latest and greatest design projects from around the globe to showcase. Here, we’ll bring you noteworthy design projects and share the creative concepts and production techniques that make them stand out. It’s a cross-section of creative disciplines, with behind-the-scenes details on how those projects were created. This is also a popular column in HOW magazine.

Behind the Design: Yeah Burger! Restaurant Branding

YEAH! Burger is a quirky burger joint that needed in store graphics and restaurant branding. Tad Carpenter drew inspiration from vintage newspaper cartoons and illustrations to craft branding elements. More

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Behind the Design: Naturally Smart

A natural cereal-maker wanted to grow their shelf presence, so they turned to HartungKemp to update their branding and packaging design. More

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Designer’s Self-Promo Lands him TV Cameo

Designer Ty Mattson, creator of the LOST poster series, found similar inspiration in Showtime’s Dexter. The poster designs he created went viral and attracted big buzz. So much that Mattson found himself rubbing elbows with Michael C. Hall. More

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Behind the Design: Energetic Space

Go Behind the Design of this dynamic environmental graphic design project, featured in the September issue of HOW. Poulin + Morris renovates the corporate offices of MSG Media, the sports, entertainment and media arm to Madison Square Garden. More

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Sidelines: Alexandra Charitan and Blue Carrot

Designer Alexandra Charitan parlayed her love of vintage printed ephemera and accessories from the 1940s through the ’60s into an online store, the Blue Carrot Shop. Explore this designer’s side business. More

Categories: Behind the Design: Amazing Designs, Projects & Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas for Designers, Designer Spotlight: Famous Graphic Designers, Design Firms, HOW Magazine, September 2011 Issue | Tags: , , | 1 Comment

Behind the Design: Sagmeister Teams with BNS

Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity. The renowned designer and studio partnered with Brand New School to create an animated storyline. More

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Behind the Design: Escape Artist

Australian creative services firm Houdini landed a magical name, but needed an identity to bring it to life.
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Behind The Design: HOW’s Cover

In 2005, HOW magazine debuted a new bold cover design onto newsstands with a larger than life logo. This cover setup for the then 20-year-old magazine presented interesting opportunities for art directors and illustrators to push the creative envelope and … More

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Adobe: Flash Catalyst

To introduce you to a new world of design possibilities, HOW and Adobe asked some of their favorite designers to convert their static print work to fully interactive projects—without writing code!—by using Adobe Flash Catalyst CS5, part of Adobe Creative … More

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Sidelines: A Modern Eden

Designer/illustrator Ryan Clark and his colleagues at FORGE in Dayton, OH, turned decorative items for Clark’s son’s nursery into a growing product line, A Modern Eden.
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