Behind the Design: Amazing Designs, Projects & Designers

HOW editors seek out the latest and greatest design projects from around the globe to showcase. Here, we’ll bring you noteworthy design projects and share the creative concepts and production techniques that make them stand out. It’s a cross-section of creative disciplines, with behind-the-scenes details on how those projects were created. This is also a popular column in HOW magazine.

Behind the Design: Radio Stars

“This is NPR” was designed by Design Army to celebrate the 40th anniversary of National Public Radio.
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Behind the Design: Empowered Exhibit

This commemorates 100 years of the National Urban League and was completed in an astonishing five months. More

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Behind the Design: Brand New Caribou

The design team consulted Caribou customers before deciding to move forward with the new look. More

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Behind the Design: It’s Greek to Me

This yogurt brand wanted to appeal to a younger market, without alienating its adult fans.
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Behind the Design: Hot Peanuts

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge. Featured in HOW’s July 2010 Issue: Now here’s a challenge: … More

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Behind the Design: Quite Appropriate

The campaign surrounding the book "How to be Inappropriate" grew into a fun-loving, elaborate project.
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Sidelines: OMFGCO

Three Wieden + Kennedy alumni hang out a shingle as the Original Manufacturing Company (OMFGCO), making prints and T-shirts—and sharing ownership of a bar in their hometown—in addition to client work.
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Sidelines: Hero Design Studio

Beth Manos Brickey and Mark Brickey subdivide their time among several enterprises: a healthy client business creating concert and event posters and local organizations; a screen-printing shop; two online outlets for their greeting cards and fi ne-art prints; and a bricks-and-mortar store selling not only their own goods but also products
from Kidrobot and other designers.
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Sidelines: 2010love

Sisters Tiffany Handshoe Bachman and Leslie Handshoe Suter created 2010love as a way to encourage others to spread the love … this year and beyond. Read how their sideline gig generated some online buzz that’s helped their design studio.
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Sports Logos for Special Events

Sports teams don’t ever stop at just one logo. There are always anniversaries, special events and commemorative moments that can be celebrated with an individual, one-time use logo.
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