Behind The Design: Joy of Packaging

Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge. Featured in HOW’s August 2009 issue: Minnesota-firm CBX needed to create packaging to not only sell the Joy of Cooking Frozen Meals, but also to leverage a 75-year-old brand to resonate with modern consumers.

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