Behind the Design goes, well, behind the design of a noteworthy project, with scoop from the creative team on how they developed an interesting concept or solved a business challenge. Featured in HOW’s October 2009 issue: Creative director and designer Joe Duffy, Duffy & Partners, knew the packaging for Pioneer Brand Beef Jerky was lacking a shelf-presence. See what Duffy did to revamp the look into something reflective of the spicy and smoky flavor.
Click Here to Download a PDF of the Article.
About Megan Lane Patrick
Megan Lane Patrick joined the HOW magazine team in 1999. As Content Director, she’s responsible for the editorial strategy for
HOW magazine and books, as well as the HOW website and events. She’s best known for her ability to find cool things online, which she happily shares as on the
HOW blog. Away from the office, she enjoys looking for Mid-Century Modern furniture bargains and collecting tiny chairs, natural history specimens and a certain vintage paint-by-numbers kitten.
