Designer Challenge: Illustrate Your Creative Process

How would you illustrate your creative process? The Creative Process Illustrated, climbs inside the heads of top creative pros to see how they generate killer ideas—See excerpt in the July 2010 issue of HOW Magazine. Plus, meet them in our exclusive Design TV video, The Importance of the Creative Process.

Chicago-based Lidia Varesco, owner of Lidia Varesco Design, challenged herself to do just that after reading a recent article in HOW.

“I was inspired to think about and illustrate my own creative process,” Varesco says.

Read a Q&A with authors W. Glenn Griffin and Deborah Morrison.

From Author Q&A: Which process map surprised you the most?

W. Glenn Griffin: We are often asked if we have a favorite, but honestly, I think it’s tough to pick one. I love the elegant simplicity of Jim Mountjoy’s (LKM) statement about creative briefs. Andy Azula’s (The Martin Agency) drawing is so gorgeous and filled with animation and humor.






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