The Dark Side of Creativity

Categories: Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Featured, Uncategorized Tags: , .
Get the Ultimate Creativity Collection: Designers are expected to be creative all the time, which can lead to burnout. This collection of creative exercises and techniques will help you be creative on demand. Get it now.

Segment II, Doubt: The greatest ally we have in the fight against creative thought is the mindset of the subjects themselves. Often, it’s far easier to seed doubt in the feeble-minded rather than argue merit. Creative people often have a creative outlook, knowing that they can, indeed, express creative thought at will. They possess a self-confidence that surpasses any obstacle, using creative thought as the very elixir to the ailment of absence. They honestly believe they are creative and they muddle through life thinking that they can solve problems creatively whenever they please.

In order to keep one from believing they can generate creative solutions, it’s imperative that we seed self-doubt in the minds of the subjects. If the subject believes they can think creatively at a heightened level, they are more apt to actually accomplish such tasks, a fate we must avoid by reminding all that they don’t have the inclination.

EXERCISE: The Witches Brew To Turn Into You
Wanting to enhance your beauty? A witch can brew the magic elixir with a few rat whiskers and the eye of a newt. Looking to get rid of that bumbling boss of yours? There’s a brew for that. It’s all in the ingredients.

 Today, you’re going to concoct the witch’s recipe to turn anyone into you. Ingredients are key and they must be authentic to who you are and what you value. Consider what makes you, you and distill that down to the ingredients one would need to turn themselves into the greatness of you. Then cackle madly. It adds to the ambiance.

About Stefan Mumaw

Stefan Mumaw is the creative director and purveyor of all that rocks at Reign, a Kansas City-based ad agency. He has authored five books, the most recent being "Chasing the Monster Idea," which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

Related Posts:

Leave a Reply