Segment IV, Purpose: It’s no secret that creativity is an attribute of problem-solving. There can be no creative thought if there is no problem to be solved.
Without a problem to solve, they will find out they can not be creative so they will instinctively look for a problem to solve. When they do this, creative thought is facilitated, and we can not allow this to happen.
Instead, we must do what we can to make the problem vague, make the problem broad and undefined. If the problem can not be properly focused, the solution is guaranteed to be less than creative. We must keep the subject from whittling down the problem until its core is discovered. For if they find the undisputed core, they can apply creative thought.
EXERCISE: Zombie Happy Meal
Zombie’s get a bad wrap. Sure, they’re flesh-eating, undead corpses, but they’re not that different than you or I. They have needs, wants and cravings. Take fast food for instance. Just because they walk the Earth searching for human conversion, does that mean that they can’t enjoy the simple pleasure that can only be found in a Happy Meal? Of course not. It’s time you filled this need.
You are to create the world’s first Zombie Happy Meal. First, you have to define what the meal will be. Second, you’ll be wise to create the prize—that allure that will keep zombie’s coming back day after day. Lastly, you’ll need to provide the carrying container. Zombies deserve to be happy, and the Zombie Happy Meal should do the trick. But just in case it doesn’t, keep an overpowering weapon close at hand.
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