PIECING THE PICTURE TOGETHER
One of the first Jams that art director Jason Puckett experienced when he joined MasonBaronet took place at the Art Prostitute Gallery in Dallas during an exhibit of works inspired by the Dada movement—and it left quite an impression on him.
“We had lunch together then each of us walked the exhibit,” Puckett recalls. “Five of the works on the wall had a sheet of paper on the floor in a five-panel accordion fold. As we arrived at each work, we were given one minute to sketch something on the next available panel, as inspired by the piece. At the end of five minutes, we had five full sheets of five panels with each panel adding to the drawing before it, resulting in very strange looking creatures and scenes.”
He says that the bizarre images that the Jam produced were only part of the lesson. “As we held up each page, it was interesting to see the common cor- relations and the diversions. It helped each to under- stand the others’ point-of-view: ‘I see this, while you see that. I wouldn’t expect you to think that way. Now, I see it that way, too.’ It really helped us realize the power of the accordion fold and how the reveal of each
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