FINDING SPIRIT IN THE SIMPSONS
While most of the Creative Jams draw participants exclusively from MasonBaronet’s production and creative services staff, others periodically join in. For example, when “The Simpsons Movie” was released, the promotional website featured an online tool that allowed visitors to customize a cartoon character to represent themselves. All of MasonBaronet’s 15 employees created a Simpsons avatar. These characters were then knit together as a staff portrait, which was posted on the wall alongside an actual group photo.
“It may seem frivolous, but the characters you create say a lot about you as an individual,” Treanor says. “Putting it all together helps us remember that we’re part of something bigger, while holding on to that individuality. At the end of the day, we all went and saw the movie together.”
Unleash Your Creative Hound
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