After dipping his feared fists in blue paint, Wladimir Klitschko, holder of four major heavyweight boxing titles, has punched the 26 letters of the alphabet individually on canvas to create a unique, distinctive font. The initiative is all part of a unique charity project – and Monotype is in full support.
So what does boxing have to do with typography? A lot when it comes to fighting illiteracy.
Frank Wildenberg, managing director of Monotype GmbH explains: “This is a great effort by Wladimir Klitschko to bring attention to the problem of illiteracy which affects children internationally.”
“This campaign worked with our typeface experts to offer the public a ‘fist font’ that is striking, but also easy to read,” Wildenberg adds. “We’re proud that Monotype is in the corner of a world heavyweight boxing champion helping children to read.”
Wladimir Klitschko Partners with Monotype to Knockout Global Illiteracy
Wladimir Klitschko weighs in: “Charity means to give something back and usually you shake hands on the red carpet and say something. But today was a little different, and I’ve done it the way I can do it the best – with boxing! Over 250 million children around the world are illiterate and will only have a future if they have an education – today we’re trying to make it happen!”
Monotype’s typeface experts optimized the free font to ensure quality and clarity. Fans across the world can download Wladimir Klitschko’s fist-painted font for no charge from Monotype’s ecommerce site.
Voluntary monetary contributions will go to the Klitschko Brothers Foundation, in partnership with German charity organization BILD’s “A Heart for Children” charity to combat illiteracy internationally. All funds raised will go toward educational projects for children, and all of the painted prints created by Klitschko will also be auctioned live on Ebay for a limited time.
Watch Klitschko in action:
Klitschko vs. Illiteracy is a project by the Klitschko Brothers Foundation in cooperation with the German charity organization BILD hilft e.V. Ein Herz für Kinder.
This is a great effort by Wladimir Klitschko to bring attention to the issue of illiteracy which affects children internationally. For more information, visit www.klitschko-vs-illiteracy.com.
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