Design for Good: Designing for Social Change

Designers hold the key to influencing successful socially conscious initiatives. Read the stories and see the work of design projects featured in the Designing Change column from HOW magazine. Get inspired by the stories behind Award-Winning work and find more examples of designers using their skill for the greater good. You’ll also find tips, theories and insights to how designers today are making an impact in the world.

Eager to incorporate purpose-driven design into your life? Tune in to this DesignCast presented by EPIC.

Lovability-Condom_feature

Sexy Product Design: Lovability Condoms

After a traumatic tampon-buying experience that involved an “orange-picking claw” and a store-wide audience, Tiffany Gaines was inspired to revamp another product many people need but hate to buy. Enter Gaines’ sexy product design for the Lovability Condoms. As a School of Visual Arts MFA Design for Social Innovation student, Gaines thought to change...

Inside-Out-on-Fountain-Square_feature

Inside Out Project by French Artist JR

French artist JR is making quite a name for himself in the realm of “pervasive art” meets design for good. You may recognize JR as the winner of the 2011 TED prize for the Inside Out Project, which involves postering a community with black-and-white portraits of its residents. Dubbed “the people’s art project,” Inside...

designing_change_web_feature

CoSign Cincy Leverages Design to Enhance Neighborhoods

Eleven business owners in a Cincinnati neighborhood unveil new signage, thanks to CoSign Cincy. The venture, chiefly funded by a grant opportunity, pairs artists, local business owners and professional fabricators to design and install new signage with a goal to help transform neighborhoods into commerce destinations.

givingreport_featured

Taylor Design Creates Interactive Annual Report

Developing an interactive annual report design that wows is quite a feat. Taylor Design‘s 2012 Giving Report for the Boehringer Ingelheim Cares Foundation, however, is nothing short of inspired. The website features illustrations from Andrew Bannecker, infographics, volunteer profiles, maps, videos with employees using three words to explain how they would improve healthcare (“have...

Red Leader Designs Brand Identity for Wood Street

In an effort to boost commerce on one of Walthamstow, London’s high streets, the Waltham Forest Council and the Mayor’s Outer London Fund commissioned digital design firm Red Leader to build a brand identity and website for Wood Street. A hub for local businesses and an indoor market, Wood Street has been hit especially...

"botanical garden"

Design(ed) For (A) Good (Cause)

Get your grubby hands clean and feel good about yourself with these 2 new designs from method. As a brand that knows how to make hygiene fun, these new, vibrant hand soap designs are also socially-conscious. The “DESIGNED FOR GOOD” hand soaps are both raising money for the ASPCA and drawing attention to the...

Poster Design Helps Raise Autism Awareness

When Rare Brain Studios, a Los Angeles-based film and creative development company, tapped design firm Neltner Small Batch to assist with a project that would help raise Autism awareness and give one man, a beer enthusiast and brewery historian, the means to write the book on the country’s top breweries, they jumped at the...

image002

Paper Company Mohawk Recognized by EPA

While Earth Day 2013 may have come and gone, Mohawk, a manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, strives to make every day Earth Day. And so far, the company’s efforts have been successful. For the seventh year in a row, the Environmental Protection Agency has recognized Mohawk...