Welcome back to Design Finds, our collection of creative news and interesting things from the past week. This week’s selection takes us all the way back to the ’80s for a mock instructional video for Siri, then to modern-day Detroit for an immersive new experiential installation, and finally to the App Store for a fun AR wishing well experience.
Creative News from the Week: Siri in the 80s, Leta Sobierajski + More
1. Apple’s Siri in the 1980s
Did you catch Squirrel Monkey’s latest funny/nerdy/retro video? This instructional video imagines how Siri would have worked in the ’80s.
2. Leta Sobierajski’s New Website, letasobierajski.com
Leta Sobierajski’s just unleashed a fresh website, and we’re loving it. When Sobierajski was a 2014 PRINT New Visual Artist, she told PRINT:
“Whether designed for personal or promotional uses or for client-based projects, each piece presents a process in which multidisciplinary ideas and approaches lead to unexpected results.”
3. GM World, an Immersive New Experiential Installation
Have you heard about or visited the gorgeous and newly unveiled GM World located in the Atrium of GM’s global headquarters? This 5-story experiential installation has been in the making for the past two years. Creative partners included experience marketing house EWI Worldwide (serving as creative agency and fabricator on this project) and Seattle-based hybrid experience agency MODE Architectural (leading creative development for all the media and interactive features).
Perhaps the most impression features are the 17 massive-scale LED surfaces, which are fed by an AI–driven interactive content engine capable of delivering an infinite array of branded content—resulting in unique experiences in the space every single day.
“I think the key thing about the GM project is the fact that we invented an AI Expert System to control and sequence the media,” says Bob Bonniol of MODE Architectural. “THAT is the heart of this story … NOBODY has put AI behind the scenes (screens?) in an installation like this. Using AI has opened up a whole new realm of possibilities to us.”
Photo credit: Andreas Keller
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4. Stories to Inspire Creativity on WePresent by WeTransfer
WeTransfer recently launched an editorial site called WePresent, with the goal of sharing the voices of the creatives using its platform, and inspiring all creatives. We’re loving this feature on French director and illustrator Geoffroy de Crécy, master of looping animations. And of course, this discussion with Debbie Millman about words and how our relationship with them has changed.
5. VOLO Wish: An AR Wish Experience
We’re loving this fun new app from experiential design agency HUSH. Its purpose as a global physical/digital experience is to bring people together to make wishes for a positive future—something we could always use more of. You can use the app to bring to life your own personal wishing well—anything from a coffee cup to a freshly drawn circle on your favorite paper.
Download the app here.