2010
In 2010, we launched another redesign with new colors and elements. However, the biggest change of all was in the size. Designers finally stopped fearing the “fold” (where the site goes out of view and you need to scroll to see it) and began to load the area with content. They realized that people prefer scrolling up and down rather than aimlessly navigating through web pages. In fact, at this time in design there was a huge push to try and make everything on the site accessible in as few clicks as possible. Here’s a glimpse of what lived below the fold:
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