Burnt out?

Ilise Benun on your online marketing plan

As a member of Entrepreneur Magazine’s “Team Digital,” I (along with several other experts) answer weekly questions. This is the most recent one, especially apt for August:

What’s your best advice for getting your “startup passion” back, so that your marketing is effective?

Here’s my answer, then click through to read the rest…burnt-out-get-mojo-back

Always be looking for the next evolution of your business. Passion is a mindset, enthusiasm is a choice. It has less to do with what you are doing and almost everything to do with the attitude you bring to whatever you are doing. Especially in this fast-changing environment, to stay relevant we must be looking several steps ahead, not getting bogged down in the day-to-day. So watch for the next place your business needs to be. You will have no choice but to stay engaged and, simultaneously, this will necessarily put you several steps ahead of your competition.

Read more here.