Do you have a “Plan B?”

Dyana ValentineThis week’s question is, “I’m about to launch a huge project and I wonder if I should have a Plan B in place before I start?”

Plan B from Dyana Valentine on Vimeo.

I’m a fan of Plan Bs in the following circumstances:

  • If there are more variables than Plan A covers;
  • When a Plan B would make you feel better, braver and bolder to step into Plan A — with a cape of Yes flapping behind you;
  • Because really, Plan B is your gem. You know yourself well enough to know that when you make a Plan A, it’s an exercise or necessary process for you to get to the juicy Plan B.

What do you think about this? Do you always have a Plan B? Never? Do tell. (And tell us stories.)

3 thoughts on “Do you have a “Plan B?”

  1. Robert Dempsey

    I don’t have a plan B, only many plan A’s. Rather than focusing on a single product, service, or site, I set up many and put metrics in place to measure what I deem to be success. Today’s freelancers and entrepreneurs can test ideas very inexpensively to see if they will work before going all-in. This way you don’t waste time and money going down a road that might end sooner than you think.

  2. Dyana Valentine

    love it, Robert. Agreed that it’s all about the testing of an idea. Too many lean on the rickety banister of an untested product or idea. I have an advisory council that I tap to test things and am continuously adding folks to the mix who know my work and newbies to get fresh perspectives. I’d love to hear more about your specific testing/metrics stories. Dyana

  3. Alisa Bonsignore

    Flashing back several years, I decided that I was going to open a Pilates and yoga studio. I thought that I wanted to take my life down a different path, and I was just going to go for it, logic and reason be damned. But I also held onto my day job in corporate marketing. Yes, that sounds crazy, but my day job wasn’t exactly mentally taxing and it gave me a nice financial cushion, so I figured that I’d do that for a couple of months as I got things rolling.

    Turns out that my favorite parts of studio ownership — aside from being able to attend lots of awesome classes — involved special event planning, writing newsletters and coordinating publicity. In other words, I really liked doing the marketing. Go figure.

    I decided not to quit the day job and instead opted to shutter the studio at the end of the 3-year lease. It was a great learning experience and I’m very glad that I did it, but it just wasn’t going to be my lifelong career path.