For the CFC podcast series, I spoke with Erie, PA-based designer, Jenny Poff, about her experience at CFC last year and what she’s coming back to CFC 2013 for in San Francisco (June 22-24, 2013 – details here. Early Bird Deadline ends March 15).
In her words, “CFC catapulted my business, my education level and my level of professionalism. Now, I know where I’m going and what I want to do. I have everything in place and I’m ready to tackle it all. I’m going to be a bulldozer.”
So of course I had to ask how that happened and what specifically she got from CFC 2012. Here’s what she said:
- Clarity! “I went to CFC not knowing where I was going. I had no 5 year plan, much less a 2-3 year plan. I didn’t know if I was going to keep my company or drop it. I left the conference feeling empowered. I had a long To Do list, which was intimidating, but since then, everything has organically fallen into place and a lot of those things are done and crossed off the list.”
- A niche market. “That was one of my biggest challenges. Most of my experience is in real estate but I didn’t want to compete with my primary client. So I decided to focus on independent business owners.” (To find your niche market, sign up for my very hands-on post-conference workshop, Find Your Target Market and Develop Your Positioning. You’ll leave with both. It’s on Monday, June 24)
- Confidence (which comes through loud and clear in her voice). “Having control over my business gives me confidence. And the referrals that keep coming do too. I have more clients for 2013 than I’ve ever had, which is also making me confident.”
Here’s Jenny’s new pitch: I empower independent biz owners to take control of their market and generate results.” (She can’t wait to meet Dyana Valentine, who’s giving her classic session, Pitch Perfect (TM): Never Be A Deer in the Headlights Again. Dyana, what do you think?)
And if you want clarity, confidence and a niche market, join Jenny and me and 500 other creative freelancers at CFC June 22-24 in SF! Get $100 off (CFC only) if you combine promo code “ILISE” + Early Bird rate before March 15. Register here now.