The season finale of AMC’s “Mad Men” may have come and gone (albeit with some surprises), but designers now have more to discuss than Don Draper’s sordid back story or Peggy and Ted’s less-than-subtle office flirtation. If you recall, the show made light of the failed attempts to come up with a firm name that the secretaries could say without gasping for air at the end of a phone greeting. Still, it had to be representative of the seven partners: Sterling, Cooper, Draper, Pryce, Cutler, Gleason and Chaough. Now dubbed Sterling Cooper & Partners, the ad agency has a shiny new logo to represent the new collaboration.
In true “Mad Men” form, a press release was written and distributed by chief copywriter Peggy Olson. Five of the partners reflected on the new logo and what it meant for the Sterling Cooper & Partners brand. Jim Culter described the logo by saying:
The logo for the combined entity is clean, visually-striking, and you have to agree, ampersand is funky.
While partner Don Draper focused more on what the branding meant for the Sterling Cooper & Partners team:
A name can mean a new beginning, a chance to see yourself as you would dream to be, and to leave the baggage you’ve accumulated over the years behind. At least that’s been my observation.
Do you think the logo truly represents the Sterling Cooper & Partners brand? What, if anything, would you have done differently? Leave your comments below.
Have you created an equally striking logo this year? Be sure to submit it to the HOW Logo Design Awards. The deadline to enter is July 1, and 10 winners will be featured on the HOW Design website and receive a lovely prize pack.