WildBlueTech.com: Unfolding Narrative in Website Design

In my Site of the Day reviews, I’ve been commenting lately on the prevalence of storytelling as a creative and conceptual approach. This narrative approach is particularly appropriate for one-page websites.

Wild Blue Tech website homepage

In this example of great website design, we see that the entire experience is tightly controlled; the story unfolds as a user scrolls through the site. The user can still skip around using the navigation, but they still see the other content scroll by. In this way, users still get a hint at the other content in a way a multi-page websites cannot deliver. Plus this site features some beautiful type, so it’s kind of an easy one to love.

Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design. 

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