As a designer, marketing and promotional work comes with the territory. After all, much of the money to be made in the design industry comes from promotional projects for clients. But once you’ve put down your client work, it’s time to look inward and develop your self-promotional strategy. Whether you’re part of a studio or an in-house design team, or you’re working for yourself, self-promotion is a must for finding your ideal clients, building your career and making a name for yourself.
In last year’s Promotion & Marketing Design Awards, we saw some killer self-promotion projects from design agencies and solo designers alike. Check out the horn-tooting strategies below to learn what really catches your audience’s attention.
9 Exceptional Self-Promotion Design Projects
You had me at chocolate.
CELEBRAT10N! 10TH ANNIVERSARY CHOCOLATE (LETTERED)
Agency: Zync | Location: Toronto, Ontario | Website: zync.ca
“Hooked on gin and tonics like your mama’s hooked on phonics”
RAP QUOTE COASTER SET
Agency: CARNEVALE | Location: Grand Rapids, Michigan | Website: carnevaleinteractive.com
Good enough to eat
EDIBLE’S TEAM SANDWICH
Agency: Edelman | Location: Atlanta, Georgia | Website: edelman.com
I spy… some incredible lettering
I SPY TYPE PROMOTION
Agency: Lesli Ink | Location: Toronto, Ontario | Website: lesliink.com
Psst… If you think this poster by Lesli Ink is as cool as we do, check out their sweet Cast of Characters poster in MyDesignShop.
Are you playing games with me?
2015 YEAR OF THE RAM
Agency: MM Brand Agency | Location: Phoenix, Arizona | Website: mmbrandagency.com
Giving gifts on your own birthday
STUDIO TILT HOLIDAY GIFTS
Agency: Studio Tilt / HOK Location: Kansas City, Missouri Website: studiotiltkc.com
Designer: Justin Bechard | Website: behance.net/gallery/20942979/Synesthesia-jb
Color me impressed
THE WHITE CITY
Agency: Starshaped Press Location: Chicago, Illinois Website: starshaped.com
Looking for more inspiration for your next self-promotion project? Check out the full gallery of winners from last year’s competition, and be sure to enter the HOW Promotion and Marketing Design Awards!